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One World Sports secures exclusive media rights to the CBA Professional League for the territory of North America« Previous News | Next News »
Dallas, USA/Beijing, China, 4 October 2011 – One World Sports (OWS), North America's leading Asian sports provider, has signed an exclusive agreement with Infront Sport & Media, the global marketing partner of the Chinese Basketball Association, to distribute CBA Professional League games on a multi-screen, multi-year basis in North America. OWS will present two, same-day delay English language basketball games per week for the entire CBA Professional League season. The CBA is the pre-eminent men's professional basketball league in Asia and the fastest growing, most popular sports league in China. Founded in 1995, the League is composed of 17 teams.
OWS kicks off the 2011/12 season on 20 November and concludes in the end of March 2012. The comprehensive media rights package also includes the popular CBA All-Star Game to be staged in February 2012. In the past two years, the entertaining event was a smash success in television ratings and the definite highlight of the entire season.
The CBA is a powerful addition to OWS’ exclusive presentations of the best sports from Asia. It joins a large stable of professional sports leagues including Asia’s major soccer leagues: Australian A-League, Japan J-League, Korean K-League, Chinese Super League. In addition OWS has exclusive rights to the One Asia Golf Tour, and the world’s major Table Tennis, Badminton and Squash events. In North America, the CBA League is exclusively on OWS, which is available on DISH Network.
Infront Sports & Media and the CBA have had a running partnership for six years that is proving to be the catalyst to realizing the full potential of Chinese basketball. Infront’s role is in-depth and involves every aspect of marketing the commercial rights and developing the CBA League to raise international awareness of Chinese basketball. In addition to its involvement in the League, Infront acts as exclusive global marketing partner of the Chinese Basketball Associations for the country’s men’s and women’s national basketball teams – Team China.
"The Chinese Basketball Association is an exciting acquisition for OWS’ viewers," said Preston Bornman, Chief Operating Officer, ONE World Sports. "Basketball is a worldwide phenomenon and we are proud to offer Asia’s top professional basketball league to our American audiences. With two exclusive CBA games per week, OWS has assembled a powerful winter schedule that also includes the Hyundai Australian A-League soccer and the Japan Top League rugby."
"The fact that the CBA League will be delivered to the North American audience for the first time is proof not only of the growing popularity of the League among the world’s basketball fans but also the effective promotion of the games," said Ma Guoli, CEO & Managing Director of Infront China. "Infront is delighted to work together with One World Sports to present the most powerful and vigorous images of the games to the audience in the region."
About One World Sports
About Infront Sports & Media Infront Sports & Media, based in Zug, Switzerland, has grown impressively in recent years to become one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event – including distribution of media rights, sponsorship, media production and event operations. As a key player in winter sport, football and other summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in over 20 offices across 10 countries, the Group helps to annually deliver more than 2,300 event days of top class sport around the world.
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Angelica Nelson Fifth Ring for One World Sports
Jörg Polzer / Nike Möhle
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