Zug, Switzerland, 2 September 2010 – The Red Bulls Salute, the final tournament of the new European Trophy, is drawing strong international media interest. Infront Sports & Media – the agency appointed by Red Bull Media House, the media rights distribution arm of Red Bull, to market the world wide rights (except for Austria) for the tournament until the 2012 season - has already signed a core group of European broadcasters in countries passionate about ice hockey to cover the event. After the preliminary round, which ended on Saturday, the eight qualified clubs are now identified, further boosting interest from broadcasters in their home countries.